Dr. Shuyang Si

Dr. Shuyang Si, Ph.D.

Assistant Professor, Department of Economics, IBSS

Xi'an Jiaotong-Liverpool University (Suzhou, China)

Shuyang.Si@xjtlu.edu.cn | +86 (0512) 8816 1376

RESEARCH

📄 PEER-REVIEWED PUBLICATIONS

Na Zhao, Nik Mohd Hazrul Nik Hashim, Nakaya Kakuda, and Shuyang Si. (2025). Charging the Soul: Tailoring Five Experiential Marketing Dimensions to Harness the Electric Vehicle's Appeal Across Different Psychological Traits. Technology in Society, 82, 102902.
PUBLISHED PAPER
Na Zhao, Nik Mohd Hazrul Nik Hashim, Nakaya Kakuda, and Shuyang Si. (2025). Crafting Global Green Consumption: The Role of Personality Traits and Experiential Marketing in the Beverage Industry. Journal of Global Information Management, 33 (1), 1-30.
PUBLISHED PAPER
Shuyang Si, Mingjie Lyu, C.-Y. Cynthia Lin Lawell, and Song Chen. (2021). The effects of environmental policies in China on GDP, output, and profits. Energy Economics, 94, 105082.
PUBLISHED PAPER MEDIA: CORNELL CHRONICLE
Shuyang Si, Mingjie Lyu, C.-Y. Cynthia Lin Lawell, and Song Chen. (2018). The effects of energy-related policies on energy consumption in China. Energy Economics, 76, 202-227.
PUBLISHED PAPER MEDIA: CORNELL CHRONICLE MEDIA: CORNELL DAILY SUN

📝 WORKING PAPERS

Shuyang Si, Nakaya Kakuda, Xiaolei Su, Na Zhao, and Maowei Hua. (2025). The Sensory Face of Consumer Confidence: Time Orientation, Taste Complexity, and Indulgent Choice. Under Review, Journal of Business Research.
Xiaolei Su, Nakaya Kakuda, Shuyang Si, and Na Zhao. (2025). The Sensory Face of Consumer Confidence: Time Orientation, Taste Complexity, and Indulgent Choice. Under Review, Journal of Business Research.
Caiyi Wang, Weihong Zeng, and Shuyang Si. (2025). Mental Health Risks Among Various Empty-Nest Elderly, and the Role of Intergenerational and Community Support. (基于空巢异质性的老年人心理健康风险及代际-社区支持作用分析). Revise and Resubmit, 《人口于发展》.
Na Zhao, Nik Mohd Hazrul Nik Hashim, Zhen Liu, Nakaya Kakuda, and Shuyang Si, and Nakaya Kakuda. (2025). Too Smart for Comfort? How Neural Inference Depth Shapes Consumer Adoption of Brain-Computer Interfaces. Revise & Resubmit, Journal of Retailing and Consumer Services.
Na Zhao, Nik Mohd Hazrul Nik Hashim, Weiruoxi Gu, Shuyang Si, and Nakaya Kakuda. (2025). When Local Beats Global: Personality-Driven Dual Pathways and Expertise Effects in Green Purchase Intention. Working paper, Xi’an Jiaotong Liverpool University.
Junjie Lyu, Nakaya Kakuda, Chenzhe Zhang, Na Zhao, Nakaya Kakuda, and Shuyang Si. (2025). The Shadow under Holiday: Changes of Consumer Food Safety Confidence during the Spring Festival in China. Working paper, Xi’an Jiaotong Liverpool University.
Tony So, Shuyang Si. (2025). Choking Under Time Pressure: Findings from an Online Examination. Working paper, Xi’an Jiaotong Liverpool University.
Yitang He, Nakaya Kakuda, Shuyang Si. (2025). Socio-economic Role of Betrothal Gifts in Marriage Market: Analysis from the Perspective of Signal Game. Working paper, Xi’an Jiaotong Liverpool University.
Shuyang Si, Aaron A. Adalja, Miguel I. Gómez, C.-Y. Cynthia Lin Lawell, Xiaoou Liu, and Chen Zhu. (2025). Food safety and restaurant food. Working paper, Xi’an Jiaotong Liverpool University.

📚 OTHER PUBLICATIONS

Shuyang Si. (2022). Palest Ink Is Better Than the Best Memory: Live Online Lectures with Guided Notes. Best Practice Articles, CEIE, XJTLU.
PUBLISHED ARTICLE (EN) PUBLISHED ARTICLE (CN)
Shuyang Si. (2021). Empirical analyses of food and energy economics and policy in China. Ph.D. dissertation, Cornell University.

💡 RESEARCH GRANTS AND FUNDINGS

Impact of Generative AI on Investment Decision-Making. (2026-2028) Funded by: Hainan Jiaderui Consulting Co., Ltd.
PRINCIPAL INVESTIGATOR RMB 70,000 ACTIVE Paid/Un-Paid RA HIRING
Growth and Development Strategy of MiaoRongDun Enterprise. (2025-2027) Funded by: MiaoRongDunFood Co., Ltd.
CO-INVESTIGATOR RMB 200,000 ACTIVE
Detecting AI-Generated Data in Student Research. (2025-2027) Funded by: Teaching Development Fund, Xi'an Jiaotong Liverpool University.
PRINCIPAL INVESTIGATOR RMB 50,000 ACTIVE Paid/Un-Paid RA HIRING
Packaging Design and Localization of New Zealand Products Exported to China. (2024-2026) Funded by: International Business School Suzhou, Xi'an Jiaotong Liverpool University.
PRINCIPAL INVESTIGATOR RMB 60,000 ACTIVE
Exploring Sensory and Physiological Pathways to Enhance Purchase Intentions. (2024-2025) Funded by: Mondelez International.
CO-INVESTIGATOR RMB 40,000 COMPLETED
Exploring Product Attributes and Consumer Demand for Pastries and Snacks. (2024-2025) Funded by: Mondelez International.
CO-INVESTIGATOR RMB 60,000 COMPLETED
The education of nutrition label on consumer healthy diet choices. (2022-2026) Funded by: Research Development Fund, Xi'an Jiaotong Liverpool University.
PRINCIPAL INVESTIGATOR RMB 99,822 ACTIVE
Improving Online Teaching with Biometric Insights. (2022-2025) Funded by: Teaching Development Fund, Xi'an Jiaotong Liverpool University.
CO-INVESTIGATOR RMB 42,000 COMPLETED

💡 Student Summer Research Project (SURF) Supervision

From Uniforms to 'Racer Suits': Analyzing the Role of Branding in Reducing Occupational Stigma and Enhancing Rider Performance. (2026)
SUPERVISOR ACTIVE Un-Paid RA HIRING
Local Brands, Foreign Faces: Measuring the Impact of Cultural Positioning on Chinese Consumer Choice. (2026)
SUPERVISOR ACTIVE Un-Paid RA HIRING
The AI-TCM Paradox: How Contextual Risk and Value Co-creation Shape Consumer Acceptance of AI in Traditional Chinese Medicine. (2026)
SUPERVISOR ACTIVE Un-Paid RA HIRING
Economic Conditions and Consumer Preferences for Coffee: A Data-Driven Analysis of Flavor Trends in Suzhou (2025)
SUPERVISOR COMPLETED
Consumption Downgrading? A Study on Consumer Behavior and Trends (2024)
SUPERVISOR COMPLETED
Policy Effects on Real Estate Supply Behaviors – An Empirical Analysis Based On Suzhou. (2023)
SUPERVISOR COMPLETED