Na Zhao, Nik Mohd Hazrul Nik Hashim, Nakaya Kakuda, and Shuyang Si. (2025). Charging the Soul: Tailoring Five Experiential Marketing Dimensions to Harness the Electric Vehicle's Appeal Across Different Psychological Traits. Technology in Society, 82, 102902. [Published paper]

Na Zhao, Nik Mohd Hazrul Nik Hashim, Nakaya Kakuda, and Shuyang Si. (2025). Crafting Global Green Consumption: The Role of Personality Traits and Experiential Marketing in the Beverage Industry. Journal of Global Information Management, 33 (1), 1-30.  [Published paper]

Shuyang Si, Mingjie Lyu, C.-Y. Cynthia Lin Lawell, and Song Chen. (2021). The effects of environmental policies in China on GDP, output, and profits. Energy Economics, 94, 105082. [Published paper] [Media: Cornell Chronicle]

Shuyang Si, Mingjie Lyu, C.-Y. Cynthia Lin Lawell, and Song Chen. (2018). The effects of energy-related policies on energy consumption in China.  Energy Economics, 76, 202-227. [Published paper][Media: Cornell Chronicle][Media: Cornell Daily Sun]

Caiyi Wang, Weihong Zeng, and Shuyang Si. (2025). Mental Health Risks Among Various Empty-Nest Elderly, and the Role of Intergenerational and Community Support. Working paper, Xi’an Jiaotong Liverpool University.

Na Zhao, Nik Mohd Hazrul Nik Hashim, Weiruoxi Gu, Shuyang Si, and Nakaya Kakuda. (2025). When Local Beats Global: Personality-Driven Dual Pathways and Expertise Effects in Green Purchase Intention. Working paper, Xi’an Jiaotong Liverpool University.

Junjie Lyu, Nakaya Kakuda, Chenzhe Zhang, Na Zhao, Nakaya Kakuda, and Shuyang Si. (2025). The Shadow under Holiday: Changes of Consumer Food Safety Confidence during the Spring Festival in China. Working paper, Xi’an Jiaotong Liverpool University.

Tony So, Shuyang Si. (2025). Choking Under Time Pressure: Findings from an Online Examination. Working paper, Xi’an Jiaotong Liverpool University.

Yitang He, Nakaya Kakuda, Shuyang Si. (2025) Socio-economic Role of Betrothal Gifts in Marriage Market: Analysis from the Perspective of Signal Game. Working paper, Xi’an Jiaotong Liverpool University.

Shuyang Si, Aaron A. Adalja, Miguel I. Gómez, C.-Y. Cynthia Lin Lawell, and Chen Zhu. (2025). Food safety and restaurant food. Working paper, Xi’an Jiaotong Liverpool University.

ShuyangSi. (2022). Palest Ink Is Better Than the Best Memory Live Online Lectures with Guided Notes. Best Practice Articles, Centre for Educational Innovation and Excellence, Xi'an Jiaotong Liverpool University. [Published article, EN] [Published article, CN]

ShuyangSi. (2021). Empirical analyses of food and energy economics and policy in China. Ph.D. dissertation, Cornell University.

Xi’an Jiaotong Liverpool University & Hainan Jiaderui Consulting Services Co. Ltd. (2025). Project: Research on the Impact of Generative AI on Investment Decision-Making Mechanisms and Risk Governance. (PI, with Nakaya Kakuda and Jianwen Zheng), Amount: RMB 70,000

Xi’an Jiaotong Liverpool University & MiaoRongDunFood Co., Ltd., Suzhou (2025). Project: Growth and Development Strategy of MiaoRongDun Enterprise. (Co-PI, with Jianwen Zheng & Nakaya Kakuda), Amount: RMB 200,000

Teaching Development Fund, Xi’an Jiaotong Liverpool University (2025). Project: Detecting AI-Generated Data in Student Research: A Statistical and Machine Learning Approach. (PI, with Nakaya Kakuda and Tony So), Amount: RMB 50,000

Food and Society: Investigating the Behaviors, Preferences, and Psychology of Chinese Consumers in the Food Market. (2024).  Project: Packaging Design and Localization of New Zealand Products Exported to the Chinese Market. (PI, with Nakaya Kakuda and Yaxiong Li, Eldrede Kahiya, and Erin Young), Amount: RMB 60,000

Mondelez International (2024). Project: Flavors, Emotions, and Memories: Exploring Sensory and Physiological Pathways to Enhance Purchase Intentions. (Co-PI, with Nakaya Kakuda and Jianwen Zheng), Amount: RMB 40,000

Mondelez International (2024). Project: Exploring Product Attributes and Consumer Demand for Pastries and Snacks under Economic and Social Influences. (Co-PI, with Nakaya Kakuda and Jianwen Zheng), Amount: RMB 60,000

Research Development Fund, Xi'an Jiaotong Liverpool University. (2022).  Project: The education of nutrition label on consumer healthy diet choices. (PI, with Nakaya Kakuda), Amount: RMB 99,822

Teaching Development Fund, Xi’an Jiaotong Liverpool University (2022). Project: Improving Online Teaching with Biometric Insights. (Co-PI, with Tony So), Amount: RMB 42,000