Peer-Reviewed Publications

Na Zhao, Nik Mohd Hazrul Nik Hashim, Nakaya Kakuda, and Shuyang Si. (2025). Charging the Soul: Tailoring Five Experiential Marketing Dimensions to Harness the Electric Vehicle's Appeal Across Different Psychological Traits. In-Press: Technology in Society. [Published paper]

Na Zhao, Nik Mohd Hazrul Nik Hashim, Nakaya Kakuda, and Shuyang Si. (2025). Crafting Global Green Consumption: The Role of Personality Traits and Experiential Marketing in the Beverage Industry. In-Press: Journal of Global Information Management.

Shuyang Si, Mingjie Lyu, C.-Y. Cynthia Lin Lawell, and Song Chen. (2021). The effects of environmental policies in China on GDP, output, and profits. Energy Economics, 94, 105082. [Published paper] [Media: Cornell Chronicle]

Shuyang Si, Mingjie Lyu, C.-Y. Cynthia Lin Lawell, and Song Chen. (2018). The effects of energy-related policies on energy consumption in China.  Energy Economics, 76, 202-227. [Published paper]  [Media: Cornell Chronicle] [Media: Cornell Daily Sun] 

Other Publications

Chenzhe Zhang, Guannan Liu, Jialu Xu, Jiaqi Shao, Xin Wang, Yuhan Tian, and Shuyang Si. (2023) Policy Effects on Real Estate Supply Behaviors. Summer Undergraduate Research Fellowships (SURF), Xi'an Jiaotong Liverpool University. [Poster, Reduced Size]

Chenzhe Zhang, Jiaran Zeng, Jiatao Wang, Shangyu Gong, Yuansen Tang, and Shuyang Si. (2022) Nutrition Label Education on Healthy Diet Choices, Survey Based RCT Experiment in Suzhou. Summer Undergraduate Research Fellowships (SURF), Xi'an Jiaotong Liverpool University. [Poster, Reduced Size]

Shuyang Si. (2022). Palest Ink Is Better Than the Best Memory Live Online Lectures with Guided Notes. Best Practice Articles, Centre for Educational Innovation and Excellence, Xi'an Jiaotong Liverpool University. [Published article, EN] [Published article, CN]

Shuyang Si. (2021). Empirical analyses of food and energy economics and policy in China. Ph.D. dissertation, Cornell University.

Working Papers

Chenzhe Zhang, Nakaya Kakuda and Shuyang Si. (2024) Clear Skies, Clear Minds? Evidence from NSFC Grant Applications. Working Paper, Xi'an Jiaotong Liverpool University (Under Review)

Tony So, and Shuyang Si. (2024) Choking Under Time Pressure: Findings from an Online Examination. Working Paper, Xi’an Jiaotong Liverpool University (Under Review)

Bo Jiang, and Shuyang Si. (2024) How Banks and Non-banks Compete: Evidence from China’s Stock Pledged Loan Market. Working Paper, Xi’an Jiaotong Liverpool University (Under Review)

Shuyang Si, Aaron A. Adalja, Miguel I. Gómez, C.-Y. Cynthia Lin Lawell, and Chen Zhu. (2022). Food safety and restaurant food.  Working paper, Cornell University. [Current Version]

Shuyang Si, and Yixing Tian. (2023). Chinese Consumer’s Reaction to the Discharge of Radioactive Water from Fukushima Nuclear Power Plant. Working Paper, Xi'an Jiaotong Liverpool University. 

Shuyang Si, James A. Chalfant, C.-Y. Cynthia Lin Lawell, and Fujin Yi. (2022). The effects of China’s biofuel policies on agricultural and ethanol markets. Working paper, Cornell University.

Research Grants and Fundings

Teaching Development Fund, Xi’an Jiaotong Liverpool University (2025). Project: Detecting AI-Generated Data in Student Research: A Statistical and Machine Learning Approach. (PI, with Nakaya Kakuda and Tony So), Amount: RMB 50,000

Food and Society: Investigating the Behaviors, Preferences, and Psychology of Chinese Consumers in the Food Market. (2024).  Project: Packaging Design and Localization of New Zealand Products Exported to the Chinese Market. (PI, with Nakaya Kakuda and Yaxiong Li, Eldrede Kahiya, and Erin Young), Amount: RMB 60,000

Mondelez International (2024). Project: Flavors, Emotions, and Memories: Exploring Sensory and Physiological Pathways to Enhance Purchase Intentions. (Co-PI, with Nakaya Kakuda and Jianwen Zheng), Amount: RMB 40,000

Mondelez International (2024). Project: Exploring Product Attributes and Consumer Demand for Pastries and Snacks under Economic and Social Influences. (Co-PI, with Nakaya Kakuda and Jianwen Zheng), Amount: RMB 60,000

Research Development Fund, Xi'an Jiaotong Liverpool University. (2022).  Project: The education of nutrition label on consumer healthy diet choices. (PI, with Nakaya Kakuda), Amount: RMB 99,822

Teaching Development Fund, Xi’an Jiaotong Liverpool University (2022). Project: Improving Online Teaching with Biometric Insights. (Co-PI, with Tony So), Amount: RMB 42,000